Coca-Cola Enterprises markets, produces and distributes some of the most popular beverage brands in the world. The foundation of our business is the world’s most recognized brand, Coca-Cola, alongside Diet Coke, Coca-Cola Light, Coke Zero, Fanta, Sprite, as well as exciting new innovations introduced regularly.
Job Summary
Operational leadership
– to assist the XM&S (Experiential & Sampling) manager and the assets manager in the delivery, the set up of the new experiential marketing operations.
– to help and brings added value to the team with a new experiential marketing strategy that integrates real, virtual, promotional and shopper experiences to drive increased consumer engagement
Global functional leadership
– to be an active member of the local expert team leading the French experiential marketing strategy workstream.
– to collaborate with the franchise ops marketing team, the nwen marketing team and the XM&S nwen team
Agency leadership
– to drive the relationships with agencies into best work at best value experiential marketing operations by installing confidence and relationships with partners.
Stakeholder management
– to collaborate with and guide high level decision makers with the developed experiential marketing strategy
Required skills
– Balances Immediate & Long-Term Priorities
– Delivers Results
– Imports and Exports Good Ideas
– Sets a Winning Example Functional competencies
– Builds Brand Love
Profil
– Final Intern of 3rd years of business and Management School
– Fluent french & english
– September 2013 – January 2014
Please send CV and cover letter to Ludovic Pouilly : lpouilly@coca-cola.com / @doul_001
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