Internship : Experiential and sports Marketing at The Coca-Cola Company

Coca-Cola Enterprises markets, produces and distributes some of the most popular beverage brands in the world. The foundation of our business is the world’s most recognized brand, Coca-Cola, alongside Diet Coke, Coca-Cola Light, Coke Zero, Fanta, Sprite, as well as exciting new innovations introduced regularly.

Job Summary

Operational leadership

– to assist the XM&S (Experiential & Sampling) manager and the assets manager in the delivery, the set up of the new experiential marketing operations.

– to help and brings added value to the team with a new experiential marketing strategy that integrates real, virtual, promotional and shopper experiences to drive increased consumer engagement

Global functional leadership

– to be an active member of the local expert team leading the French experiential marketing strategy workstream.

– to collaborate with the franchise ops marketing team, the nwen marketing team and the XM&S nwen team

Agency leadership 

– to drive the relationships with agencies into best work at best value experiential marketing operations by installing confidence and relationships with partners.

Stakeholder management

– to collaborate with and guide high level decision makers with the developed experiential marketing strategy

Required skills

– Balances Immediate & Long-Term Priorities

– Delivers Results

– Imports and Exports Good Ideas

– Sets a Winning Example Functional competencies

– Builds Brand Love

Profil

– Final Intern of 3^rd years of business and Management School

– Fluent french & english

– September 2013 – January 2014

Please send CV and cover letter to Ludovic Pouilly : lpouilly@coca-cola.com / @doul_001