Dimanche, le Super Bowl 2022 organisé à Los Angeles sera diffusé sur la chaîne NBC aux Etats-Unis. Pour le show télévisé le plus suivi chaque année, les annonceurs seront une nouvelle fois présents en nombre lors des coupures publicitaires.
Autour de ce spectacle sportif qui devrait encore une fois rassembler une centaine de millions de téléspectateurs, les américains vont vibrer pour les fameuses « publicités du Super Bowl ».
6,5M$ les 30 secondes
Evènement dans l’évènement, le Super Bowl organisé par la NFL est depuis de nombreuses années un terrain d’expression plébiscité par les marques. Humour et émotions alimenteront à nouveau les différents « commercials ». En septembre dernier, CNBC rapportait que le prix des 30 secondes de publicités pour le Super Bowl 2022 pouvait atteindre les 6,5 millions de dollars. A ce prix, les annonceurs doivent évidemment ajouter le coût de la production du spot, le marketing,…
Cette année encore, deux stratégies ont été déployées. D’un côté, il y a ceux qui dévoilent leur spot publicitaire quelques jours/heures avant la diffusion du « Big Game » et de l’autre, ceux qui attendront dimanche et le Super Bowl. Une stratégie souvent accompagnée d’un large storytelling en amont avec une phase de teasing.
Découvrez ci-dessous les premières publicités et autres teasers du Super Bowl 2022 !
Can I Get Uhhhhhhhhhhhh | McDonald’s (Kanye West)
https://www.youtube.com/watch?v=hv5CzJdx6NE&feature=emb_title
The Moment of Truth | Crypto.com (LeBron James)
Avocados From Mexico – Big Game Commercial 2022 – #AlwaysGood
https://www.youtube.com/watch?v=SVI2AQj_eU0&feature=emb_title
“No Compromises” Big Game Commercial | Polestar
Caesars Sportsbook’s Super Bowl Debut: Sit Down Dinner
https://youtu.be/jfG_d-0X2ZI
Rocket Homes and Rocket Mortgage | Super Bowl LVI | Dream House with Anna Kendrick and Barbie
https://www.youtube.com/watch?v=ukLeyxOA8uk
“Goodbye Cable” Super Bowl | 5G Internet | Verizon :60
https://www.youtube.com/watch?v=Z6HbCcSKJGQ
Liquid Death Big Game Commercial With Kids Hydrating at a Party
Pringles | Stuck In :30
NFL Super Bowl LVI Commercial || Bring Down The House
https://www.youtube.com/watch?v=8PhfMtZce1k&feature=emb_title&ab_channel=NFL
Dr. EV-il | #EVerybodyIn | 90 Second Spot
https://www.youtube.com/watch?v=uEuEBT0TWQE&feature=emb_title
FTX – Don’t Miss Out | :60
https://www.youtube.com/watch?v=noekVG8XLQI&feature=emb_title&ab_channel=FTXOfficial
eToro’s Big Game Ad: Flying Your Way
https://www.youtube.com/watch?v=7O4rP3qwlfo
Stuff | Made to Travel | 30 | Expedia
Zach Braff and Donald Faison Sing a Duet for Home Internet | T-Mobile
https://www.youtube.com/watch?v=6Pr_TduMieM&feature=emb_title
The Grande Escape (Commercial) | Taco Bell
2022 Toyota Big Game Commercial Ft Tommy, Leslie, and Rashida: « The Joneses » | Toyota Tundra
https://www.youtube.com/watch?time_continue=1&v=AtQIz5pkwwg&feature=emb_title
Intuit QuickBooks and Mailchimp present: Duality Duets ft. DJ Khaled
https://www.youtube.com/watch?v=tGl5pF3m2Vo&feature=emb_title
PLANTERS Deluxe Mixed Nuts – “Feed The Debate” (:60)
https://www.youtube.com/watch?v=y0z8tdP9R8M
DraftKings Super Bowl LVI Commercial – Fortune: Life’s a Gamble
https://www.youtube.com/watch?v=yrQnUFOTkHs&feature=emb_title&ab_channel=DraftKings
E*TRADE Commercial – E*TRADE Baby “Off The Grid”
https://www.youtube.com/watch?v=4XTdIxmY5UI&feature=emb_title&ab_channel=E%2aTRADEfromMorganStanley
Wallbox – Can Seth embrace electricity again?
https://www.youtube.com/watch?v=ZzcdP90akWM
COINBASE FULL QR CODE NFL SUPERBOWL AD COMMERCIAL
Willie Nelson for Skechers – “Legalize” Big Game commercial
Willie Nelson for Skechers – “On the Road” Big Game commercial
Meet Cue: A New Smart Device for Your Health
Pangea | Official Film – Turkish Airlines
https://www.youtube.com/watch?v=QTKtQF_o63Y&feature=emb_title&ab_channel=TurkishAirlines
T-Mobile (Dolly Parton et Miley Cyrus)
https://www.youtube.com/watch?v=kmqW6nmC3Po&ab_channel=T-Mobile
https://www.youtube.com/watch?v=nHR33K02_vo&ab_channel=T-Mobile
2022 Toyota Big Game Commercial: Brothers Extended Cut | Start Your Impossible
https://www.youtube.com/watch?v=u3pbC74bf8E&ab_channel=ToyotaUSA
WeatherTech Big Game Commercial 2022 – Special Ops: Fit Crew
Netflix Super Bowl Ad | 2022 Movie Preview and The Adam Project
Hologic Launches First-Ever National Advertising Campaign Featuring Mary J. Blige
https://www.youtube.com/watch?v=0Yn8yn6WOP4&ab_channel=Hologic%2CInc.
BMW – Zeus & Hera (Arnold Schwarzenegger et Salma Hayek Pinault)
Uber Don’t Eats (Gwenyth Paltrow, Jennifer Coolidge, Nicholas Braun et Trevor Noah)
https://www.youtube.com/watch?v=Ri-rXPw5Cnk&ab_channel=UberEats
Greenlight — “I’ll Take It”
https://www.youtube.com/watch?v=nm9bvl3PXtI
Amazon’s Big Game Commercial: Mind Reader (Scarlett Johansson et Colin Jost)
Doctor Strange in the Multiverse of Madness – Official Trailer
Robo Dog | The All-Electric Kia EV6
https://www.youtube.com/watch?v=HoNMz_OV_dI&ab_channel=KiaAmerica
Hellmann’s: Mayo Tackles Food Waste
La marque de mayonnaise s’attaque au gaspillage alimentaire et met en scène un ancien joueur NFL,Jerod Mayo.
https://www.youtube.com/watch?v=X_1Ordi5GjY&ab_channel=Hellmann%27s
Smoke Turkeys with BIC EZ Reach Lighter, Snoop Dogg, and Martha Stewart
DraftKings Free Million Dollar Super Bowl Bet Teaser
Lizzo in Real Tone #SeenOnPixel
https://www.youtube.com/watch?v=XhUgcYw9cj4
Push It – Flamin’ Hot (Doritos)
The First-Ever All-Electric Chevy Silverado – New Generation (The Sopranos) | Chevrolet
https://www.youtube.com/watch?v=2bZYqFsU72Y&feature=emb_title&ab_channel=Chevrolet
Nissan Presents: Thrill Driver
feat. Eugene Levy, Danai Gurira, Dave Bautista et Catherine O’Hara
https://www.youtube.com/watch?v=Bu56KAaIcac&ab_channel=NissanUSA
etoro – We’re coming | 2.13.2022 | Teaser 2 #FlyWithUs
https://www.youtube.com/watch?v=X3AYNTnpzaU&ab_channel=eToro
Twisted Tea Drop – Tailgate Edition
High Stakes | Rakuten’s Big Game Commercial
https://www.youtube.com/watch?v=YresqeUWXl0
2022 Big Game Commercial: Welcome to Irish Spring
https://www.youtube.com/watch?v=656ONxP4t68&feature=emb_title
Michelob ULTRA (3 spots)
La marque de bières diffusera 3 spots pendant le Super Bowl qui mettent en scène Peyton Manning, Alex Morgan, Jimmy Butler, Nneka Ogwumike, Brooks Koepka, Becky G. ou encore Serena Williams !
Criteo
Pour la première fois depuis sa création, la société française sera présente lors du Super Bowl.
Bud Light Seltzer Hard Soda – Land of Loud Flavors
Lors de la diffusion, la marque de bière ajoutera le nom d’une personne suite à un jeu concours organisé sur les réseaux sociaux.
Lay’s – “Golden Memories” Seth Rogen & Paul Rudd
https://youtu.be/0KjatG0hqwE
Campsite | IONIQ 5 | Hyundai
https://www.youtube.com/watch?v=83xu4O_eIcM&ab_channel=HyundaiUSA
https://www.youtube.com/watch?v=_6C5HYIJ_U0&ab_channel=HyundaiUSA
Carvana – Official Big Game Commercial 2022 – “Oversharing Mom”
Work without limits | monday.com Big Game commercial
https://www.youtube.com/watch?v=2OUcZoaUDOE&ab_channel=monday.com
Planet Fitness – What’s Gotten into Lindsay Lohan
https://www.youtube.com/watch?v=SnoVFlMMdK8
BetMGM: Winning with the King of Sportsbooks (Jamie Foxx)
The Spirit of Community – The Botanist Islay Dry Gin (teaser)
Bud Light NEXT | Zero In The Way Of Possibility
https://www.youtube.com/watch?v=c3fELinsiAI&ab_channel=BudLight
Jurassic World Dominion – Official Trailer [HD]
Something Electric is Brewing | BMW USA x Arnold Schwarzenegger (Official Teaser)
https://www.youtube.com/watch?v=pxXrtoZh6_k&ab_channel=BMWUSA
Vroom Official Big Game Commercial 2022 | Flake the Musical
https://www.youtube.com/watch?v=9f0W1YyZVA4
“A Lot In Common” | AT&T Fiber (Demi Moore et Mila Kunis)
https://www.youtube.com/watch?v=YO-bEWeRIZQ&ab_channel=AT%26T
Travel the Ads | :15 | Expedia
Big Game Teaser | Avocados From Mexico (featuring Andy Richter)
https://www.youtube.com/watch?v=uTaXlYzTSu8&ab_channel=AvocadosFromMexico
Caesars Sportsbook (teaser)
Avec JB Smoove, Halle Berry et la famille Manning
https://www.youtube.com/watch?v=7c7XGt3jUwg&ab_channel=CaesarsSportsbookandCasino
Vrbo. A place for together
https://www.youtube.com/watch?v=Oqt6ggQ1BsY&ab_channel=Vrbo
Declaration | ClickUp | Super Bowl Commercial 2022
Oikos « Strong » Triple Zero + Pro
feat. Deion et Shedeur Sanders
Sam’s Club VIP with Kevin Hart
https://www.youtube.com/watch?v=-scnlFAuAQM&ab_channel=Sam%27sClub
Introducing: GilletteLabs with Exfoliating Bar | Gillette
https://www.youtube.com/watch?v=DYAmvAzc7s4&feature=emb_title&ab_channel=Gillette
Here’s to the Lazy Ones | Cutwater Spirits
https://www.youtube.com/watch?v=nOZWYY82ekU&feature=emb_title&ab_channel=CutwaterSpirits
Quaker | Pregrain Before the Big Game :30
https://www.youtube.com/watch?v=RMeNnpXfyYU&ab_channel=Quaker
The Lord of the Rings: The Rings of Power – Teaser Trailer | Prime Video
La plateforme de trading FTX va offrir des Bitcoins
We’re giving some #bitcoin away!
How much? $1 million worth?! $1.5 million worth?!!?! We don’t actually know yet.
The later our Big Game ad airs, the more #bitcoin you can win. See you Sunday! #FTXcontest
No purchase necessary. Subject to T&C: https://t.co/L7o8Jz25TT pic.twitter.com/mfA0q2FIFG
— FTX – Built By Traders, For Traders (@FTX_Official) February 7, 2022
A Clydesdale’s Journey | Budweiser Super Bowl 2022
https://www.youtube.com/watch?v=nPBxJ2yar-A&ab_channel=Budweiser
Busch Beer – Voice Of The Mountains
https://www.youtube.com/watch?v=FqnSby7BKao
Booking.com I Idris Elba says more things | 2022 big game ad – extended
Squarespace x Zendaya Big Game Teaser
https://www.youtube.com/watch?v=-4aCxd7Hlq8&ab_channel=Squarespace
Rocket Homes and Rocket Mortgage | Super Bowl LVI | Competitive Teaser with Anna Kendrick and Barbie
https://www.youtube.com/watch?v=xDGoCWLK4F8&ab_channel=RocketMortgage
TurboTax Live 2022 Super Bowl Commercial “Matchmaker Teaser”
https://youtu.be/ljMvZbYDl2E
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