Cette semaine, SBB était au Qatar pour assister à la troisième édition du Doha Goals Forum, un évènement produit par “Richard Attias & Associates ».
Pendant trois jours, de nombreux professionnels sont venus échanger et débattre sur les différentes thématiques qui font le sport (social, éducatif, économique, communication, dopage…). De nombreuses personnalités du sport (George Foreman, Oliver Kahn, Marion Bartoli, Ilie Nastase, Linford Christie, Dikembe Mutombo, Louis Saha…) sont également venus échanger lors de sessions plus intimistes. Mention spéciale également à l’ancien triple sauteur Jonathan Edwards qui a animé avec brio de nombreux débats !
Quelques-uns des débats les plus intéressants
Share me – Social Media & Sport
Animé par Kass NAIDOO (Founder gsport4girls)
Intervenants : Richard BRINKMAN (Global Head, Kantar Media – United Kingdom), Jae CHALFIN (Founder and CEO, Sports New Media – United Kingdom), Ray HUDSON (Former Professional Football Player; Announcer, beIN Sport – United Kingdon), Majed AL-KHALIFI (Chief Editor, Stadium Newspaper – Qatar) ans Louis SAHA (Former Professional Football Player, co-founder Axis Stars – France)
Sports Leaders as Champions in society
Animé par Jonathan Edwards
Speakers : Ivan BRAVO (Director General, Aspire Academy – Qatar), Len KOMOROSKI (CEO, Cleveland Cavaliers – USA), Casey WASSERMAN (Chairman and CEO, Wasserman Media Group – USA) and Marc POLLICK (President, The Giving Back Fund)
Transforming sport sponsorship
Animé par Adnan NAWAZ (News Anchor, BBC World – UK)
Speakers : Marc AUDRIT (Vice President, Global Brand, Western Union – France), Lourenço BUSTANI (CEO, Mandalah – USA), Sally HANCOCK (Chair, Women’s Sport and Fitness Foundation; Former Director, Olympic and Paralympic Marketing, Lloyds Banking Group – UK), Magali TEZENAS (Managing Director, Sporsora – France), Lesa UKMAN (Chief Insights Officer, IEG – USA), Iskandar SHAHRIL MOHD RAWI (Regional Manager, Brand Promotion – Football, General Motors – Singapour)
The New frontiers of sport
Animé par Adnan NAWAZ (News Anchor, BBC World – UK)
Speakers : Bobby SHARMA (Senior Vice President, Global Head of Basketball, IMG – USA), Bin HOU (Paralympic Champion, Triple Jump – China), Laurent PETRYNKA (President, International School Sport Federation – France).
Big Data – Human VS Algorithms
Speakers : Bill SQUADRON (CEO, Bloomberg Sport – USA), John COULSON (Head of Professional Football Services, Opta – UK), Cédric MANGAUD (Founder and CEO, Octonion – France), Jens WITTKOPF (Project Manager, Sports & Entertainment, SAP – Allemagne)
Why elephants can’t dance – Finding innovation in sport business
Animé par Nicolas SULTAN (Principal, AT Kearney Qatar)
Speakers : Andy BRUSMAN (CEO, Alchemy Global – USA), Laurent DAMIANI (President, Sporsora and Founding Partner, Inspiring Sport – France), James MORGON (Founder, xplorsport ltd UK)
Sport for the masses
Animé par Jonathan Edwards
Speakers : Simon CLEGG (COO, Baku 2015 – UK), Marije DEUTEKOM (Former Rower, Dutch National Team; Professor, University of Amsterdam – Hollande) Elana MEYER (Former World Record Holder, Half Marathon and Founder, ENDUROCAD – Afrique du Sud), Nicolas SULTAN (Principal, AT Kearney – Qatar) et Rob URBACH (CEO, USA Triathlon – USA)
CASE STUDY: Genaral Motors and Football
Speakers : Iskandar SHAHRIL (Regional Manager, Brand Promotion – Football, General Motors – Singapour) et Stephen SONDERMAN (Asia Director, One World Futbol – Thaïlande)
Case study : The crisis in cycling
Speakers : Eric BOYER (Former Professional Road Bicycle Racer and Former Manager, Cofidis Team – France), Andrey KASHECHKIN (Former Professional Cyclist – Kazakhstan), Fransesca ROSSI (Director of the Cycling Anti-Doping Foundation)
TIME OUT – George Foreman
TIME OUT – Oliver Kahn
TIME OUT – Marion Bartoli & Ilie Nastase
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